I recently read a business article with the title, Being Different Beats Being Better. It followed up with a quote:
“Everyone is interested in what’s new. Few people are interested in what’s better. Who cares about a marginally better product or service? That’s the problem with most businesses and even people. We compete with each other for the same market.”
In the photography world specifically, is this true? Here are some of my contemplative thoughts that are general. There are exceptions all the time that I realize.
On Social Media, I’d Say Absolutely.
My primary context is Instagram & Facebook. Posts that first captured a blizzard’s wrath, the fall of an iconic rock, the Superbowl in Minnesota, the Minnesota State Fair, the Eclipse, to name a few, have caught fire on social media and traditional media outlets. I would argue that the first picture from events are more popular than the better ones (subjective but go with me here) that follow later. People both want to be on the edge of news as well as see who’s there recording and capturing the news. I’d say people are more excited about the initial shot than follow-ups unless the latter are incredible.
Because I have now have an art season under my belt, with over a dozen shows to my name, I’ve seen lots of the competition. Without dragging my ego or meek sides of me into this discussion, I’ve wondered how the consumer feels about seven to ten photographers with similar images. Do they see with “new glasses” or “good, better, best glasses?” Just between these two aspects, which has a greater impact on them buying: “Oh, I’ve never seen this (scene, location, angle, view) before” or “Her work is the best out of the lot.”
I’m obviously leaving out emotional attachment which is maybe the greatest reason for buying a photograph for a wall. But I think this blog’s title is an important one that shapes marketing, releasing work, and even photographing in the field. Someone’s values may have them release shots as soon as possible because they know the market has an appetite and the shot will be picked up. Someone else may defy this to get a shot they imagine and will spend days or even years getting it right before releasing it. Does either approach bring in more sales than the other? Or drive the market’s acceptance deeper?
I’m still thinking through this for my own application and conclusions. How about you?
What are your reactions to this post’s title and other questions?
Do people care about finding top-notch work more than what’s the freshest thing?